The Art of A Successful Squeeze Page
When it comes to your online business, your squeeze page/lead capture page is an invaluable way to increase your success.
A squeeze page is used by savvy Internet experts to secure valuable information, including email addresses, from those who become interested enough to visit your page. This is one of the best loved and most effective ways of building a contact list of email recipients that you can continue to market your services and products to in the future. There are a couple of benefits that you can derive from having an opt-in list that will help you grow your customer base.
The first advantage you’ve created with that list is that you have specific permission to contact each of the people who have opted in to your email list.
The second advantage is that these subscribers are targeted, so you know what they are looking for, which makes it easier to sell to them.
The rate at which your business will expand is directly influenced by how quickly you build your list of subscribers. So how do you go about making subscribers of your site visitors at that squeeze page? In the following discussion, we’ll look at some of the most important elements of creating a good lead capture page.
The first thing you need to make note of is to keep your squeeze page simple. In addition to not confusing and frustrating your visitor, this page should be appealing. Your purpose with the squeeze page is to get a desired action done by the visitor, so if you try to make things complicated and get unnecessary distractions in the way, it will only lower the conversion rate. Your page must be easy to navigate, because some of your visitors won’t be especially web-savvy. So you have to make sure every element is presented in the simplest way, with the benefits clearly indicated. Sometimes adding graphics to your page will boost conversions. Just be aware that graphics can be distracting and undesirable to some people. An unattractive and unprofessional look to your page can be caused by overdoing the graphics. You have to maintain a neat look that doesn’t make the user think but act. You’re trying to get visitors to read the features and benefits and subscribe to your list without being distracted by the graphics. This requires an interesting presentation with a clear path to the action you want. You need something very simple that when read, will cause your reader to feel that they need to subscribe to your page.
When you ask prospective customers for contact information only ask for that which is really essential. When you design your opt-in form, make sure it only asks for the necessary information that you need to establish contact with the visitor. You do not need the visitor’s mailing address or phone number unless they make a purchase and you need it for shipping. Most of the time you’re not going to need that information and it can really be a negative to go after it when you don’t. Many visitors will be uncomfortable and will quickly navigate away from your page when they’re asked to provide a lot of unnecessary contact information. Your initial focus should be about making contact through email and for this the two fields asking for their name and emails are enough.
All in all, having a successful squeeze page is about getting the right elements in place. Increasing membership in your prospect list can be as easy as mapping out your squeeze page, increasing your sales, conversions and profit.
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